NULUV: Goat Milk Products
Branding • Art Direction • UI• Packaging
Design Team & Roles:
Lawren Dailey: Concept, Research, Art Direction, Branding, Lead UI/UX & Illustrations
Asia Alcala: Concept, Research, Branding, Art Direction, Social Media, Packaging
Melody Barron: Branding, Advertising, Social Media, Copywriting, Packaging, Lead Art Director
Skylar Schexnayder: Advertising & Campaign
Tanner Carvan: Packaging & Advertising
Overview
The brief for this project was to develop a comprehensive brand system for NULUV by expanding overall to improve the reach of targeted audience. This process included a redesign for the website that is user friendly allowing customers to browse their collections, and find solutions by providing a tailored customer experience for their clients.
Approach
After doing a full brand audit, the focus was on improving the mission statement, brand message, tagline, and creating a cohesive brand. Our first approach started with updating the logo, color palette, and typefaces. Secondly, we created a stationery system that could work with their online and pop up presence. Lastly, we updated the website and social media to reflect the brand message.
