Hipcamp: Outdoor Stays
Branding • Art Direction • UX/UI
Design Team & Roles:
Lawren Dailey: Concept, Research, Branding, Web/Mobile Design, Mobile App, & Social Media
Asia Alcala: Concept, Research, Branding, Illustrations
Somra Shafiq: Concept, Research, Branding, Ambient Advertising, Web Design
Overview
Hipcamp is a campsite booking platform which offer's a wide variety of camping options, from glamping and yurts, to treehouses and primitive sites. With over 300,000 experiences your imagination is the only limit.
Approach
The goal of this project was to develop a cohesive a brand voice, create a seamless user experience by revamping the current brand identity. We first improved the mission of the company, and followed by creating a new logo and tagline that was fitting for the new brand voice.
